Formex REEF Automatic Chronometer COSC 300M

Formex Swiss Made Watches presents their new REEF Automatic Chronometer COSC 300M Dive watch along with a complete update of the company’s branding. The new collection reflects the quality and engineering of their popular Essence watch and adds the sports-character the Biel/Bienne based manufacturer is known for the past 20 years. A true Divers’ watch by design, the REEF comes with an officially COSC-certified mechanical Swiss caliber and unique features that make it wear more comfortably on the wrist. A watch configurator lets customers choose between a selection of different ceramic bezels and unique hand-finished dials. The new collection is now available for limited pre-order starting at $1,670.00 with delivery by December 2020.

New logo – Formex rebranded

Although this is a new watch announcement, what might be most eye-catching at first glance is a complete overhaul of the Formex branding. It’s been five years since Raphael Granito, a Biel/Bienne native, took over Formex and infuses the brand with knowhow, materials and engineered features from high-end watch manufacturing. By presenting a new logo that resonates with the new identity and quality of the most recent collections, Formex certainly also responds to feedback received by their community. The new icon shows Formex’s signature hexagon screw, a stylized F and X combined to an infinity loop that represents the commitment to manufacturing long-lasting quality timepieces.

New watch – the REEF Automatic Chronometer 300M

With a new dive watch and 32 possible configuration options, Formex’ new REEF Automatic Chronometer is a truly versatile underwater collection. The 42mm stainless-steel case with its distinctive shape provides both a functional guard for the screw-down crown and a stunning visual symmetry alike. A double gasket construction is designed and tested for 300 m / 1000 ft of water resistance. Mirror-polished bevels and brushed surfaces throughout create a unique balance between elegance and the brand’s high-octane spirit.

The REEF’s unidirectional rotatable bezel is one of the key functionalities of the watch. Being one of the most exposed parts, the bezel is made of an extremely hard and scratch-resistant Zirconium oxide ceramic. The graduations and numbers are engraved by femto-laser pulsations. Each bezel takes 60 minutes of precision engraving to achieve its three-dimensional effect. Machined gear-like indentations on the bezel’s edge allow a diver the ideal grip to safely set and monitor diving time and decompression stops. The 60 click action is responsive and smooth, yet offers firm and precise function of the bezel.

The sunray finished dial is manufactured at Formex’s in-house dial manufacture in the Jura mountains. The gradient for the different colors is sprayed by hand. The REEF’s bold rehaut-style hour markers are also hand-applied and triangle shaped, pointing towards the broad hour and minute hands that share the same detailed beveled mirror polish and brushed top surface finishing. Hands and hour markers as well as a capsule on the bezel’s zero marker are deep-filled with Swiss Super-LumiNova® BGW9 that emits a long-lasting blue glow in dark conditions. Being able to read the time with absolute certainty is a matter of survival when diving.

Powering the hands is a self-winding Swiss Made SW300 with date that comes in Sellita’s highest quality grade „Chronometer”, using top of the line components only found in Chronometer-grade movements. Formex purposely chose this thin movement as it allowed to construct the REEF at just 11.4mm thickness and a perceived height of 9.4mm. Each of the movements undergoes the COSC-certification process, a meticulous 15-day rate test to ensure extraordinary levels of mechanical accuracy and precision. Only the movements who pass the stringent assessment will be certified and engraved with a unique serial number. The movements’ power reserve extends to approximately 42 hours.

The REEF Automatic Chronometer 300M can be configured on the Formex Online Boutique with each 4 dial and bezel options as well as a stainless-steel bracelet and a rubber strap. Both the solid-link bracelet and the strap feature a buckle with a patented fine-adjustment system as well as a completely re-engineered and patented quick release system that allows to swap straps without the use of any tools. The collection is now available starting at $1,670.00 for limited pre-order and will be delivered in December 2020.

Formex CEO, Raphael Granito, said of the launch, …

… «I’ve spent the past 10 years passionately developing and producing watch parts for many brands out there. Here at Formex I am now able to use that knowledge and experience to create the best possible watches with the quality attributes and design features that are usually only found in high end timepieces at a much higher price tag. We designed and crafted the REEF to be the high-quality mechanical tool watch for the daily adventure, elegant enough to wear to your wedding.”

About Formex Swiss Made Watches

Formex Swiss Made Watches, established in 1999, is an independent Swiss watch manufacturer based in Biel/Bienne, Switzerland. Their timepieces are a fusion of high tech, high performance materials and reliable Swiss movements. They operate exclusively online selling direct to the customer and through a handful of trusted online retailer. Formex offer all-inclusive pricing including taxes & duties for most countries, a free return policy, extended warranty and an augmented reality app that allows watches to be virtually ‘tried on’. Their collection can be discovered at

For further Press & Public Relation inquiries please contact Mr. Markus Walchli, FORMEX Watch SA Head of Marketing, at or +41 32 333 24 55.

Technical Specifications

Formex REEF Automatic Chronometer COSC 300M

  Dimensions    42mm diameter, 11.4mm height (9.4mm perceived height), 22mm lug width, 47mm lug-to-lug
  Water Resistance    Waterproof to 300 meters / 1000 feet
  Case  Stainless steel 316L with titanium grade 2 container  
  Glass    Scratch-resistant sapphire crystal with anti-reflective treatment

  Case back    Stamped and laser engraved stainless steel 316L  
  Bezel    Zirconium oxide ceramic in Blue, Black, Green and Stainless Steel
  Dial    Deep Blue, Ocean Black, Coral Green, Silver Dégradé. Sunburst finish with hand-sprayed gradient (Dégradé). Hand-applied Formex icon and hour markers filled with Super-LumiNova® BGW9  
  Hands    Filled with Super-LumiNova® BGW9
  Movement    COSC-certified Sellita SW300 Automatic movement, fully decorated with custom made skeletonized rotor. 25 jewels, frequency 28’800 A/h (4 Hz), 42h power reserve  
  Strap/Bracelet/ Clasp      Stainless steel bracelet with screwed links and stainless steel buckle with patented gradual 10mm fine adjustment system. Black rubber strap with carbon fiber composite clasp with patented gradual 7mm fine adjustment system.   All straps and the bracelet can be changed using a patented Quick Release system and does not require the use of any tools.

  Certification    COSC (Contrôle Officiel Suisse des Chronomètres)  
  Price    $1,670.00 on rubber strap $1,790.00 on stainless steel bracelet   Taxes & duties, international shipping, 30-day returns and 3-year international warranty included.   Shipping of Pre-Orders starts in December 2020  

Exclusive 20% coupon code at Soldat Watch

Soldat Watch is offering a 20% discount in all of its Promesa watches. Ranging 1,150$ upto 1,250$ you will be able to get them at just 920$-1,000$.

You can check the Red Comet, Green Forty Nine and True Blue models at their website:

Until April 2021 you can use the promo code «GuardaTiempo» before during check out to benefit from this offer.


Founded by Benedict Ong in 2019, Mitch Mason is based in Singapore with a vision to be a microbrand watch company that offers vintage inspired watches with contemporary purpose. Find out more at

Mitch Mason is launching on Kickstarter its first timepiece, the Mitch Mason Chronicle. The Chronicle is Mitch Mason’s interpretation of the ideal field watch, a perfect mix between modern functionality and vintage design. It sports an automatic movement, a 200m water resistance with a screw-down crown, and a sapphire crystal.

The Chronicle epitomizes the definition of the «daily beater» watch, inspired from the design of military field watches of World War II, a defining era in the world of watch-making where men transitioned from pocket to wrist watches for their evident practicality. On the battlefield, it became a priority for soldiers to have a means to coordinate their maneuvers with extreme precision, yet be able to read time at a glance in any situation. Stirred by the rich history of the timepiece, the Chronicle has a solid build, high-contrast dial, and generously applied Super-LumiNova® lume for efficient time reading under all conditions.

The watch stays true to classic proportions. The modest 36.5mm case size and substantial 43.5mm lug to lug length yield the perfect balance between style and comfort for all wrist sizes. A blend of polishing and hand-brushing provides an elegant finish, only to enhance its versatility for wear in either elegant or adventurous environments. The distinct numerals and signature Mitch Mason hand-set provide excellent legibility, as expected of a field watch.

The Chronicle is built to withstand a beating. The fully machined 316L stainless steel case is decked out with a 200m water resistance, fortified by a screw-down crown and case-back. Its dial is protected with a double-domed sapphire crystal glass with 5 layers of anti-reflective coating on the underside.

Powered by the Miyota 9039 automatic movement, beating at 28,800bph (4Hz), the Chronicle offers 42 hours of power reserve. Hacking and hand winding functions enables one to synchronize the time with hairline accuracy on the go. Safeguarding every movement is a screw-down caseback, engraved with a delicate piece of artwork.

The Chronicle is a robust yet elegant series of history-inspired field watches from Mitch Mason, built for the modern individual. Available in four colorways, it is catered to suit any wrist and style, and to accompany you on all of your adventures.

Javier Gutiérrez Chamorro (Guti)

Invicta Pro Diver 9094OB. English review

A Invicta Watch Europe les gustó tanto mi reseña del Invicta Pro Diver 9094OB, que me pidieron si podía publicarla en inglés y así difundirla en sus redes sociales. Y aquí va.

The Invicta Pro Diver 8926 is a classic and affordable sports watch with an automatic movement. The American brand has taken the opportunity to recently update it with the 9094 model, replacing the old caliber Miyota 8215 with a much more pleasant Seiko NH35 and offering it in different dial colors in addition to the already existing black. The 9094 that concerns us on this occasion has a beautiful sphere in iridescent blue and a bezel in the same color.

Data sheet

Case316L stainless steel. 40mm diameter excluding the crown. 14mm height
CrownScrewed stainless steel
BezelUnidirectional stainless steel
CasebackExhibition screwed
Strap20mm wide stainless steel
FunctionsHour, minutes, seconds, day of the month
Water resistance20 BAR
MovementSeiko NH35A. 21,600 bph. 24 jewel
ComplicationsAutomatic winding with bidirectional rotor. Manual winding, hacking
Performances41h power reserve. -20/+40 spd
OriginDesigned in USA. Made in China. Japan Movement. Made in Malaysia
Warranty2 years (3 years registering at
RRP€285 (offer 103€ with 10% discount)
DealerInvicta Watch Europe / Invicta Watch Company of America


The history of Invicta Watch Group is similar to the Rotary and Bulova ones. Invicta Watch Group was founded by Raphael Picard in 1837 in La Chaux-de-Fonds, therefore it has much more history than most Swiss brands. Invicta in Latin meaning «invincible», wanted to create reliable and durable Swiss watches at reasonable prices. It was fairly successful, until the company went bankrupt with the quartz crisis in the 1970s. In 1991, some descendants of the family acquired the brand, and based it in the United States, giving it a new direction, long before Stührling decided to do something similar and worse in 1999.

I have seen the Pro Diver for more than 15 years on the market, and it has had a remarkable sales success. The keys are simple, first, its recognizable design, homage to the Rolex Submariner Date (reference 116619LB), which even if its defenders have requested it with the blue dial, it is only available in white gold at the price of €36,500, the steel version only exists in black or green for €8,500.

The second, its value for money, exceeding what Chinese watches offer.

Continue reading Invicta Pro Diver 9094OB. English review at

Stührling, la marca que engaña

Stührling Original es una marca estadounidense con sede en New York de reciente creación, que comenzó su andadura en 2002. Desde entonces afirman haber vendido más de 15 millones de relojes, si bien la polémica les rodea. Algunos les acusan de ser simplemente remarcadores de relojes chinos, otros de usar la técnica de inflar los PVP (MSRP como se denominan en USA), etcétera.

Por ejemplo dentro de la colección que más me gusta, la Aquadiver tienen modelos como el Regatta 792 (792.01), un reloj que con un simple Miyota 8215, afirman que cuesta 1.250$, aunque lo venden a solamente 250$. Para hacernos una idea, un Invicta Pro Diver 8926OB se vende oficialmente a 115€, menos de la mitad del Stührling. Efectivamente si nos vamos a marcas chinas, encontraremos algo parecido entorno a los 80€.

Lo cierto es que cuando lanzaron el Depthmaster 883 y el Depthmaster Heritage 883H, me quedé enamorado de éste último. Sobre la base de un diseño tipo Rolex Submariner, se atrevieron a prescindir de la lupa o cíclope sobre el fechador, le colocaron una bonita esfera degradada en azul, y lo acompañaron de detalles en naranja que quedan preciosos.

Stührling Original es de los pocos que equipa a sus relojes con cristales de Krysterna, una combinación de vidrio mineral y de cristal de zafiro que pretende ser tan duro como el segundo, y a su vez tan resistente como el primero. Para acabarlo de bordar, su atractivo es el calibre Swiss Made Claro CL888, un diseño chino que se ensambla en Suiza, y que me apetecía mucho probar.

¿Sin embargo qué ocurrió? Pues que Stührling es una marca que engaña a la gente.

Al igual que pasó con Industrial Martí y Anna Casan de Nowley que prometieron una entrevista que una vez hecho todo el trabajo declinaron. Como Matthew Cule de CuleM Watches, que se comprometió públicamente a ceder uno de sus relojes The Portal GMT para poderlo reseñar aquí, y que luego se desdijo de todo; o como RelojesMania, que pese a autodefinirse como la Tienda Online nº1 en Europa, también se desdijeron de todo, por más que hubiera constancia por escrito.

Así que dejadme que explique el caso con los relojes Stührling. Les contacté inicialmente el 3 de enero de 2020, respondiéndome Hayim Felder el 30 de marzo. Tres meses después, ¡increíble! No penséis que el señor Felder es un mindundi, porque según su perfil en Linkedin es ni más ni menos que VP of Ecommerce y Head of DTC Channels en Stührling Original, además de LLCVP de Ecommerce y Head of DTC Channels en Stührling Original LLC.

Seguir leyendo «Stührling, cuando una marca te engaña en Bitácora de Javier Gutiérrez Chamorro (Guti).

El reloj de fibra de carbono más avanzado del mundo es español

El RzR Tecorón es un innovador reloj mecánico que utiliza un material de alta tecnología para su estructura, logrando un peso extremadamente ligero. Una desafiante pieza técnica que después de cuatro años de I+D, vamos a lanzar en una campaña de crowdfunding —Kickstarter.

La creación de relojes innovadores generalmente solo es lograda por marcas de renombre con grandes presupuestos, recursos y precios elevados. En RzR, hemos desafiado eso con una pieza de arte técnico diseñada donde la caja, el
brazalete e incluso el cierre están hechos de fibra de carbono a un precio imbatible.

Llevamos más de cuatro años investigando, desarrollando y probando diferentes tecnologías para lograr un reloj de calidad que tenga más del 80% del volumen total fabricado de fibra de carbono, que pesa 44 gramos y a un precio de solo 1.200 €. La complejidad de este proyecto fue un desafío que asumimos al unirnos a la industria de la relojería.

Queremos mostrar de lo que somos capaces, así como nuestro respeto por los relojeros y las personas que lo rodean.

Comparar nuestro reloj con otros modelos es difícil, ya que todas las marcas que tienen relojes completos de fibra de carbono tienen un precio de más de 100.000 €. Sin embargo, la razón por la que afirmamos que el RzR Tecorón es el reloj de fibra de carbono más avanzado del mundo, es que ninguna otra marca tiene incluso el sistema de cierre fabricado en este material de alta tecnología. Al crear nuestro propio camino, hemos logrado una relación calidad-innovación-coste que no tiene rival.

El secreto de un precio tan bajo se basa en dos pilares. Una es las tecnologías que hemos desarrollado junto con nuestros socios de producción que nos permiten hacerlo más económico, y la segunda es que el precio de nuestro
reloj es un reflejo directo del coste de producción, en lugar del resultado del posicionamiento en el mercado.

Los últimos prototipos se han usado durante casi un año sin ningún problema, y tenemos todo listo para comenzar a fabricar. Por lo tanto, el día de lanzamiento se ha establecido para el 5 de noviembre de 2019. Durante 30 días, la comunidad RzR podrá apoyar el proyecto seleccionando una o más recompensas a partir de 828 € (-31% de descuento sobre el precio minorista) en la campaña Kickstarter con una entrega programada para mayo de 2020.

Nacido en Santa Cruz de Tenerife — España —, Ricardo Zamora Rojas (28 años) es diplomado en Ingeniería industrial con especialidad en mecánica por la ULL. Tras terminar sus estudios, decidió ir al Reino Unido para explorar nuevas oportunidades y después de casi cinco años — muchos de ellos investigando y desarrollando el RzR Tecorón — decidió regresar a las Islas Canarias, donde debido a sus recursos, el proyecto RzR podría ejecutarse más productiva y eficazmente.

Christopher Ward launches NEW C65 Anthropocene

The NEW icy white C65 Anthropocene is a 300-piece limited edition timepiece inspired by the ‘era’ and environmental buzzword everyone’s talking about and the opera production which brings it to life.

This is a watch whose story carries a distinctly personal touch for Christopher Ward. Mike France, CEO and Co-Founder at Christopher Ward, comments: “The roots of the C65 Anthropocene can be traced back to when my daughter, Jennifer France, played “Ice”, a leading role in Scottish Opera’s 2019 production of ‘Anthropocene’. The ethereal visuals of the opera’s frozen landscape spurred my mind into action and theC65 Anthropocene was born.Humans’ impact on the earth’s ecosystem (in the era now known as ‘the Anthropocene’) is a big topic for an opera, never mind a watch design, to address – too big, arguably – but in our own way, we want to do everything we can to highlight the issue. Contributing 5% of our sales from this watch to the eco charity an environmental charity selected for Christopher Ward by Scottish Opera composed Stuart MacRae, is our own small but meaningful gesture.”

This limited-edition version of the best-selling 1960s-inspired diver integrates the polar setting of ‘Anthropocene’ into its aesthetic whilst retaining the distinctive design DNA of the C65 range. The Christopher Ward signature ‘light-catcher’ case design is a feature along with the distinctive trident emblem deep-stamped into the backplate. The dial of the new watch is finished in pure matte white, with an inclined ring around its exterior conveying a sense of depth.  White Super-LumiNova® is used throughout, upholding its snowed-out aesthetic. In striking contrast, a new black PVD finish has been used for the hands which matches the anodized aluminum 24-hour bezel insert.  

The C65 Anthropocene is a watch born for travel thanks to its Sellita SW330 automatic GMT movement. This Swiss-made calibre features a fourth orange-tipped GMT hand which is read against the 24-hour bezel, allowing its wearer to simultaneously track the time in another time zone. An anti-shock system for the C65 Anthropocene’s movement provides extra protection for the more adventurous of owners, all whilst maintaining a smooth eight ticks per second.

The C65 Anthropocene
is available now from £995/$1135 and can be purchased on a quality vintage oak leather strap, a Hybrid rubber strap in black and black/orange or a stainless-steel bracelet with a quick-release system.

·         Limited Edition of 300 pieces
·         Swiss made
·         25 jewel self-winding mechanical movement
·         42 hour power reserve
·         Dual-time GMT function
·         Date calendar
·         Central hacking seconds
·         Anti-shock system
·         Brushed and polished marine-grade stainless steel case
·         Push-in crown stamped with twin flag motif
·         Unidirectional stainless steel 24hr bezel with black anodised aluminium insert
·         «Glass box» sapphire crystal
·         Matte finish dial
·         Twin flags debossed at 12 o’clock
·         Black PVD-coated hands with orange GMT hand
·         Signature Trident counter-balance on seconds hand
·         White SuperLumiNova® indexes and hands
·         High Definition «Trident» motif screw-down backplate
·         Unique engraved serial number
·         Strap options:
§  Vintage oak leather strap – oak        
§  Hybrid (Cordura® and rubber) – black, black/orange
§  Stainless steel bracelet with quick-release system
·         Pricing: Starts at £995/$1135
·         Diameter: 41mm
·         Height: 12.05mm
·         Weight: 71g
·         Calibre: Sellita SW330
·         Case: 316L stainless steel
·         Vibrations: 28,800 per hour (4 Hz)
·         Timing tolerance: +20/-20 seconds per day
·         Water resistance: 15 ATM (150 metres)
·         Dial colour: White
·         Lume: TC-1 SuperLumiNova®
·         Strap width: 22mm
·         Lug to Lug: 47.1mm

New Bern Milford Diver

Bern Watch Co. is introducing the Milford diver, a true functional dive watch designed keeping in mind the true purpose of a dive watch, black PVD case with claw-shaped angles lugs and crown guards to give it a sharp look, complemented by a very legible dial with large numbers and matt black indexes which are filled with Swiss X1-Grade GL-C3 Superluminova for optimum performance in the dark. A trapezoid crested bezel which is easy to grip which in turn completes the design resulting in a fully functional dive watch ready for its next adventure on land or sea.

Made for recreational diving for up to 300m or 1000 ft this is truly a sensational piece of tool that you would want to own for work or pleasure.

Featuring a Snow white dial on a black PVD case on a black oiled genuine calf leather strap.

Technical specifications:
Sapphire Crystal with Anti-reflective coating
Black PVD Case
Case diameter 42mm, Thickness 12mm,
120 clicks unidirectional Bezel
22mm lug width
Lumed aluminum bezel
A diamond cut hour and minute hands with Swiss C3 Superluminova
Matt Dial with applied brushed stainless finish indexes filled with Swiss C3 Superluminova
oiled genuine calf leather strap with matching buckle
Powered by
Japanese made 24 Jewel NH 35 Automatic movement
41-hour power Reserve with a 24-month Warranty

Watchmaking tradition returns to Germany‘s city of watches: Circula and P.U.W.

German watch brand brings life to local, historical movements

At first it was just a rumor: Historical, never used mechanical movements, so-called New Old Stock (NOS), made 100% in Germany should be in a warehouse of a collector. And indeed, after some research, the rumor turned into real boxes filled with bridges, wheels, screws and everything needed to assemble watch movements. Circula secured this treasure and built the «Limited Edition» of the Heritage collection.

High quality and sustainable

Each of these historical movements has its own story and sets the hearts of watch lovers in motion. All individual parts were manufactured in the late 1970s by P.U.W., the ‚Pforzheimer Uhren-Rohwerke GmbH’ exclusively in Germany, mostly in Germany‘s city of watches Pforzheim. With hardly any watch brand, the circle therefore closes as sustainably as at Circula: In 2017, Cornelius Huber reactivated the Pforzheim-based watch brand of his grandfather and is offering since this year the mechanical movements from P.U.W., already used in Circula’s first watches in 1955. The historic and precise movements are assembled by hand, carefully regulated and encased in modern stainless steel cases with scratch-resistant sapphire crystal. Circula has also designed the dials especially for the Heritage collection: a noble frame for these valuable movements, which are constructed for a long life with high precision. In addition to the movements, Circula was able to secure enough spare parts to ensure long-term service. Founder Cornelius Huber is also very proud of the fact that for these historical movements, existing resources are put into use.

Inspired by the clear design of the 50s

The design of the watches is based on the first models from the 1950s, with domed and anti-reflective sapphire crystal, multiple screwed sapphire crystal case back and dials with hand-applied indexes. The watches are built in Pforzheim – from the first movement screw to the encasing. The prices of the limited-edition Heritage collection start at 790 Euros for the hand-wound, the automatic costs 100 Euros more. For those who prefer a modern movement, Circula offers the non-limited Classic collection with the very reliable Japanese Miyota 9015. These self-winding models are available from 390 Euros, with otherwise identical high-quality equipment.

Circula ( is a watch manufacturer with roots in Pforzheim. In 1955, the brand was founded by Heinz Huber, and revived in 2017 by Cornelius Huber, grandson of the founder, as part of a Kickstarter campaign. The clear vintage design of the 1950s, historical as well as modern technology with high quality materials characterize the timepieces. The Circula watches – named after the circulating balance wheel in mechanical movements – are available through the brand’s online shop.

Further information: Circula Watches, Web:, Email: