Formex REEF Automatic Chronometer COSC 300M

Formex Swiss Made Watches presents their new REEF Automatic Chronometer COSC 300M Dive watch along with a complete update of the company’s branding. The new collection reflects the quality and engineering of their popular Essence watch and adds the sports-character the Biel/Bienne based manufacturer is known for the past 20 years. A true Divers’ watch by design, the REEF comes with an officially COSC-certified mechanical Swiss caliber and unique features that make it wear more comfortably on the wrist. A watch configurator lets customers choose between a selection of different ceramic bezels and unique hand-finished dials. The new collection is now available for limited pre-order starting at $1,670.00 with delivery by December 2020.

New logo – Formex rebranded

Although this is a new watch announcement, what might be most eye-catching at first glance is a complete overhaul of the Formex branding. It’s been five years since Raphael Granito, a Biel/Bienne native, took over Formex and infuses the brand with knowhow, materials and engineered features from high-end watch manufacturing. By presenting a new logo that resonates with the new identity and quality of the most recent collections, Formex certainly also responds to feedback received by their community. The new icon shows Formex’s signature hexagon screw, a stylized F and X combined to an infinity loop that represents the commitment to manufacturing long-lasting quality timepieces.

New watch – the REEF Automatic Chronometer 300M

With a new dive watch and 32 possible configuration options, Formex’ new REEF Automatic Chronometer is a truly versatile underwater collection. The 42mm stainless-steel case with its distinctive shape provides both a functional guard for the screw-down crown and a stunning visual symmetry alike. A double gasket construction is designed and tested for 300 m / 1000 ft of water resistance. Mirror-polished bevels and brushed surfaces throughout create a unique balance between elegance and the brand’s high-octane spirit.

The REEF’s unidirectional rotatable bezel is one of the key functionalities of the watch. Being one of the most exposed parts, the bezel is made of an extremely hard and scratch-resistant Zirconium oxide ceramic. The graduations and numbers are engraved by femto-laser pulsations. Each bezel takes 60 minutes of precision engraving to achieve its three-dimensional effect. Machined gear-like indentations on the bezel’s edge allow a diver the ideal grip to safely set and monitor diving time and decompression stops. The 60 click action is responsive and smooth, yet offers firm and precise function of the bezel.

The sunray finished dial is manufactured at Formex’s in-house dial manufacture in the Jura mountains. The gradient for the different colors is sprayed by hand. The REEF’s bold rehaut-style hour markers are also hand-applied and triangle shaped, pointing towards the broad hour and minute hands that share the same detailed beveled mirror polish and brushed top surface finishing. Hands and hour markers as well as a capsule on the bezel’s zero marker are deep-filled with Swiss Super-LumiNova® BGW9 that emits a long-lasting blue glow in dark conditions. Being able to read the time with absolute certainty is a matter of survival when diving.

Powering the hands is a self-winding Swiss Made SW300 with date that comes in Sellita’s highest quality grade „Chronometer”, using top of the line components only found in Chronometer-grade movements. Formex purposely chose this thin movement as it allowed to construct the REEF at just 11.4mm thickness and a perceived height of 9.4mm. Each of the movements undergoes the COSC-certification process, a meticulous 15-day rate test to ensure extraordinary levels of mechanical accuracy and precision. Only the movements who pass the stringent assessment will be certified and engraved with a unique serial number. The movements’ power reserve extends to approximately 42 hours.

The REEF Automatic Chronometer 300M can be configured on the Formex Online Boutique with each 4 dial and bezel options as well as a stainless-steel bracelet and a rubber strap. Both the solid-link bracelet and the strap feature a buckle with a patented fine-adjustment system as well as a completely re-engineered and patented quick release system that allows to swap straps without the use of any tools. The collection is now available starting at $1,670.00 for limited pre-order and will be delivered in December 2020.

Formex CEO, Raphael Granito, said of the launch, …

… «I’ve spent the past 10 years passionately developing and producing watch parts for many brands out there. Here at Formex I am now able to use that knowledge and experience to create the best possible watches with the quality attributes and design features that are usually only found in high end timepieces at a much higher price tag. We designed and crafted the REEF to be the high-quality mechanical tool watch for the daily adventure, elegant enough to wear to your wedding.”

About Formex Swiss Made Watches

Formex Swiss Made Watches, established in 1999, is an independent Swiss watch manufacturer based in Biel/Bienne, Switzerland. Their timepieces are a fusion of high tech, high performance materials and reliable Swiss movements. They operate exclusively online selling direct to the customer and through a handful of trusted online retailer. Formex offer all-inclusive pricing including taxes & duties for most countries, a free return policy, extended warranty and an augmented reality app that allows watches to be virtually ‘tried on’. Their collection can be discovered at

For further Press & Public Relation inquiries please contact Mr. Markus Walchli, FORMEX Watch SA Head of Marketing, at or +41 32 333 24 55.

Technical Specifications

Formex REEF Automatic Chronometer COSC 300M

  Dimensions    42mm diameter, 11.4mm height (9.4mm perceived height), 22mm lug width, 47mm lug-to-lug
  Water Resistance    Waterproof to 300 meters / 1000 feet
  Case  Stainless steel 316L with titanium grade 2 container  
  Glass    Scratch-resistant sapphire crystal with anti-reflective treatment

  Case back    Stamped and laser engraved stainless steel 316L  
  Bezel    Zirconium oxide ceramic in Blue, Black, Green and Stainless Steel
  Dial    Deep Blue, Ocean Black, Coral Green, Silver Dégradé. Sunburst finish with hand-sprayed gradient (Dégradé). Hand-applied Formex icon and hour markers filled with Super-LumiNova® BGW9  
  Hands    Filled with Super-LumiNova® BGW9
  Movement    COSC-certified Sellita SW300 Automatic movement, fully decorated with custom made skeletonized rotor. 25 jewels, frequency 28’800 A/h (4 Hz), 42h power reserve  
  Strap/Bracelet/ Clasp      Stainless steel bracelet with screwed links and stainless steel buckle with patented gradual 10mm fine adjustment system. Black rubber strap with carbon fiber composite clasp with patented gradual 7mm fine adjustment system.   All straps and the bracelet can be changed using a patented Quick Release system and does not require the use of any tools.

  Certification    COSC (Contrôle Officiel Suisse des Chronomètres)  
  Price    $1,670.00 on rubber strap $1,790.00 on stainless steel bracelet   Taxes & duties, international shipping, 30-day returns and 3-year international warranty included.   Shipping of Pre-Orders starts in December 2020  

Exclusive 20% coupon code at Soldat Watch

Soldat Watch is offering a 20% discount in all of its Promesa watches. Ranging 1,150$ upto 1,250$ you will be able to get them at just 920$-1,000$.

You can check the Red Comet, Green Forty Nine and True Blue models at their website:

Until April 2021 you can use the promo code «GuardaTiempo» before during check out to benefit from this offer.

El reloj de fibra de carbono más avanzado del mundo es español

El RzR Tecorón es un innovador reloj mecánico que utiliza un material de alta tecnología para su estructura, logrando un peso extremadamente ligero. Una desafiante pieza técnica que después de cuatro años de I+D, vamos a lanzar en una campaña de crowdfunding —Kickstarter.

La creación de relojes innovadores generalmente solo es lograda por marcas de renombre con grandes presupuestos, recursos y precios elevados. En RzR, hemos desafiado eso con una pieza de arte técnico diseñada donde la caja, el
brazalete e incluso el cierre están hechos de fibra de carbono a un precio imbatible.

Llevamos más de cuatro años investigando, desarrollando y probando diferentes tecnologías para lograr un reloj de calidad que tenga más del 80% del volumen total fabricado de fibra de carbono, que pesa 44 gramos y a un precio de solo 1.200 €. La complejidad de este proyecto fue un desafío que asumimos al unirnos a la industria de la relojería.

Queremos mostrar de lo que somos capaces, así como nuestro respeto por los relojeros y las personas que lo rodean.

Comparar nuestro reloj con otros modelos es difícil, ya que todas las marcas que tienen relojes completos de fibra de carbono tienen un precio de más de 100.000 €. Sin embargo, la razón por la que afirmamos que el RzR Tecorón es el reloj de fibra de carbono más avanzado del mundo, es que ninguna otra marca tiene incluso el sistema de cierre fabricado en este material de alta tecnología. Al crear nuestro propio camino, hemos logrado una relación calidad-innovación-coste que no tiene rival.

El secreto de un precio tan bajo se basa en dos pilares. Una es las tecnologías que hemos desarrollado junto con nuestros socios de producción que nos permiten hacerlo más económico, y la segunda es que el precio de nuestro
reloj es un reflejo directo del coste de producción, en lugar del resultado del posicionamiento en el mercado.

Los últimos prototipos se han usado durante casi un año sin ningún problema, y tenemos todo listo para comenzar a fabricar. Por lo tanto, el día de lanzamiento se ha establecido para el 5 de noviembre de 2019. Durante 30 días, la comunidad RzR podrá apoyar el proyecto seleccionando una o más recompensas a partir de 828 € (-31% de descuento sobre el precio minorista) en la campaña Kickstarter con una entrega programada para mayo de 2020.

Nacido en Santa Cruz de Tenerife — España —, Ricardo Zamora Rojas (28 años) es diplomado en Ingeniería industrial con especialidad en mecánica por la ULL. Tras terminar sus estudios, decidió ir al Reino Unido para explorar nuevas oportunidades y después de casi cinco años — muchos de ellos investigando y desarrollando el RzR Tecorón — decidió regresar a las Islas Canarias, donde debido a sus recursos, el proyecto RzR podría ejecutarse más productiva y eficazmente.

New Bern Milford Diver

Bern Watch Co. is introducing the Milford diver, a true functional dive watch designed keeping in mind the true purpose of a dive watch, black PVD case with claw-shaped angles lugs and crown guards to give it a sharp look, complemented by a very legible dial with large numbers and matt black indexes which are filled with Swiss X1-Grade GL-C3 Superluminova for optimum performance in the dark. A trapezoid crested bezel which is easy to grip which in turn completes the design resulting in a fully functional dive watch ready for its next adventure on land or sea.

Made for recreational diving for up to 300m or 1000 ft this is truly a sensational piece of tool that you would want to own for work or pleasure.

Featuring a Snow white dial on a black PVD case on a black oiled genuine calf leather strap.

Technical specifications:
Sapphire Crystal with Anti-reflective coating
Black PVD Case
Case diameter 42mm, Thickness 12mm,
120 clicks unidirectional Bezel
22mm lug width
Lumed aluminum bezel
A diamond cut hour and minute hands with Swiss C3 Superluminova
Matt Dial with applied brushed stainless finish indexes filled with Swiss C3 Superluminova
oiled genuine calf leather strap with matching buckle
Powered by
Japanese made 24 Jewel NH 35 Automatic movement
41-hour power Reserve with a 24-month Warranty

Watchmaking tradition returns to Germany‘s city of watches: Circula and P.U.W.

German watch brand brings life to local, historical movements

At first it was just a rumor: Historical, never used mechanical movements, so-called New Old Stock (NOS), made 100% in Germany should be in a warehouse of a collector. And indeed, after some research, the rumor turned into real boxes filled with bridges, wheels, screws and everything needed to assemble watch movements. Circula secured this treasure and built the «Limited Edition» of the Heritage collection.

High quality and sustainable

Each of these historical movements has its own story and sets the hearts of watch lovers in motion. All individual parts were manufactured in the late 1970s by P.U.W., the ‚Pforzheimer Uhren-Rohwerke GmbH’ exclusively in Germany, mostly in Germany‘s city of watches Pforzheim. With hardly any watch brand, the circle therefore closes as sustainably as at Circula: In 2017, Cornelius Huber reactivated the Pforzheim-based watch brand of his grandfather and is offering since this year the mechanical movements from P.U.W., already used in Circula’s first watches in 1955. The historic and precise movements are assembled by hand, carefully regulated and encased in modern stainless steel cases with scratch-resistant sapphire crystal. Circula has also designed the dials especially for the Heritage collection: a noble frame for these valuable movements, which are constructed for a long life with high precision. In addition to the movements, Circula was able to secure enough spare parts to ensure long-term service. Founder Cornelius Huber is also very proud of the fact that for these historical movements, existing resources are put into use.

Inspired by the clear design of the 50s

The design of the watches is based on the first models from the 1950s, with domed and anti-reflective sapphire crystal, multiple screwed sapphire crystal case back and dials with hand-applied indexes. The watches are built in Pforzheim – from the first movement screw to the encasing. The prices of the limited-edition Heritage collection start at 790 Euros for the hand-wound, the automatic costs 100 Euros more. For those who prefer a modern movement, Circula offers the non-limited Classic collection with the very reliable Japanese Miyota 9015. These self-winding models are available from 390 Euros, with otherwise identical high-quality equipment.

Circula ( is a watch manufacturer with roots in Pforzheim. In 1955, the brand was founded by Heinz Huber, and revived in 2017 by Cornelius Huber, grandson of the founder, as part of a Kickstarter campaign. The clear vintage design of the 1950s, historical as well as modern technology with high quality materials characterize the timepieces. The Circula watches – named after the circulating balance wheel in mechanical movements – are available through the brand’s online shop.

Further information: Circula Watches, Web:, Email:

Grand Seiko Heritage Collection

De la colección Grand Seiko Heritage, surge un nuevo modelo de edición limitada que refleja los colores del maravilloso otoño en Japón. Con una esfera que captura el paisaje de las zonas montañosas japonesas en el que las hojas se vuelven gradualmente de color rojo intenso a medida que la temporada va cambiando.

A través del fondo de caja transparente se ve el calibre 9S85 mecánico Hi-Beat de 36.000 alternancias. La masa oscilante hecha de titanio, que ha sido anodizado a un color verdoso, exhibe el tono de las
hojas verdes que aún no se han teñido del típico color rojo, lo que permite sentir los cambios estacionales junto con la esfera de rojo intenso.

El patrón vertical de la esfera, muestra como en los tradicionales suelos de madera japoneses se reflejan las hojas rojas de esta época del año. La interacción de los colores de la esfera, rememora
esta tradicional estación japonesa. Un reloj elegante que ejemplifica a la perfección un estilo japonés único.

Características Grand Seiko SBGH269G

  • Movimiento Hi Beat 36.000 alternancias
  • Calibre 9S85
  • Tipo de movimiento: automático con capacidad de cuerda manual
  • Reserva de marcha: aprox. 55 horas
  • Precisión: +5 a -3 segundos por día (estado estático)
  • Material de la caja y del brazalete: acero inoxidable
  • Material de cristal: zafiro de doble curvatura
  • Recubrimiento de cristal: anti reflectante
  • Tamaño de la caja: diámetro 39.5mm × grosor 13mm
  • Peso: 154.0gr
  • Resistencia al agua: hasta 10 bares de presión
  • Tipo de cierre: cierre triple con liberación de botón
  • 37 joyas
  • Calendario
  • Fondo de caja de rosca
  • Corona de rosca
  • Fondo de caja transparente
  • Número de serie grabado en fondo de caja
  • Función de parada de segundero
  • Edición limitada a 900 piezas
  • PVP recomendado: 6.900€

Lanzamiento del Undone Basecamp

Undone Watches es una micromarca relojera que lleva ya unos años en activo, de hecho desde el año 2004 en que Michael Young la fundara. Hoy anuncian el lanzamiento de su nuevo modelo, el Basecamp un reloj herramienta en donde prima la utilidad y la legibilidad.

Sin embargo, el mayor atractivo de Undone es que todos sus relojes son personalizables, pudiéndo escogerse 4 cajas, 2 biseles y 3 correas. Una filosofía muy interesante, y de la que en breve tendréis más detalles junto a la reseña completa del Undone Basecamp en

Un reloj de lineas muy bonitas y que estará a la venta al precio de 295$. Sus defectos derivan de su estética vintage, montando un cristal de plexiglas (LEXAN™) y el calibre estándar actualmente Seiko NH35A.

En su página web encontraréis más detalles.

Pulsar PL4035X1

Pulsar, la submarca del grupo Seiko-Epson acaba de presentar en Europa este bonito PL4035X1 dentro de su colección Regular. Un reloj mecánico de carga automática que se sitúa en la barrera de precio de los 239€.

Equipa el probado calibre 7S26 de origen Seiko, una máquina que aunque está en desuso en la marca madre, es de sobra conocida por haber motorizado los populares Seiko Monster de primera generación.

El Pulsar PL4035X1 es sin lugar a dudas un reloj en donde destaca su estética, cuidada y tradicional con un uso de materiales de buen nivel (acero inoxidable, cristal endurecido y piel natural). Con las tarifas oficiales que ofrece Seiko es un precio un tanto elevado a tenor de sus especificaciones, en particular por el movimiento 7S26 que ya está superado, y que no cuenta ni con remonte manual ni con parada de segundero.

Es un reloj cómodo y ligero, con unas dimensiones adecuadas a las tendencias actuales, que son ligeramente más grandes a los habituales 40mm de diámetro. Una mejora estética y en cuanto a legibilidad.

Más y menos

▲ Más ▼ Menos
Estética clásica y agradable
Calidad de materiales
Calibre anticuado
Poca distribución en Europa


Orient FAC00009N (Bambino) Tissot Heritage T019.430.16.031.01 (Visodate)
Cristal Mineral endurecido curvado Mineral endurecido (Hardlex) curvado
Mecanismo Orient F6722 ETA 2836-2
Prestaciones 40h de reserva de marcha. -15/+25 segundos/día 38h de reserva de marcha. -/+12 segundos/día
Precio 285€ 525€

Ficha técnica

Género Hombres
Dimensiones 42mm sin contar corona. 14mm de alto
Esfera Color champán
Funciones Hora, minutos, segundos, día, día de la semana
Resistencia al agua 10 ATM
Materiales Caja de acero inoxidable. Trasera de exhibición. Correa de piel marrón oscuro de 20mm
Cristal Mineral endurecido (Hardlex) curvado
Mecanismo Seiko 7S26. 21.600 vph. 21 rubís
Prestaciones 41h de reserva de marcha. -25/+35 segundos/día
PVP 239€

Frente a sus rivales

Género Hombres
Dimensiones 42mm sin contar corona. 14mm de alto
Esfera Color champán
Funciones Hora, minutos, segundos, día, día de la semana
Resistencia al agua 10 ATM
Materiales Caja de acero inoxidable. Trasera de exhibición. Correa de piel marrón oscuro de 20mm
Cristal Mineral curvado
Mecanismo Seiko 7S26. 21.600 vph. 21 rubís
Prestaciones 41h de reserva de marcha. -25/+35 segundos/día
PVP 239€